Helping You Buy, Sell, Lease, and Manage Property with Confidence
Who we are
For over 14 years, Goodwill Realty and Property Management has helped individuals and families find and own the right property. Founded and led by Mr. Junfe S. Parcon, the firm is built on a foundation of trust, professionalism, and integrity.
We provide real estate solutions tailored to each client's needs. Whether you are buying your first home, investing in property, selling, leasing a space, or exploring commercial opportunities, we are committed to making the process smooth, transparent, and successful.
Our mission
Goodwill Realty is committed to delivering reliable, professional, and client-focused real estate services. We prioritize your satisfaction, guide you with expert advice, and build lasting relationships rooted in trust, integrity, and excellence.
Our vision
Goodwill Realty aspires to be Cebu's premier real estate company, one of the most trusted and respected brokerages in the region, recognized for exceptional service and for helping clients make informed property decisions. We aim to help every property reach its fullest potential and best possible use, while building partnerships rooted in trust, integrity, and excellence.
To earn that trust, we commit to:
What we stand for
Seven principles guide every transaction, every handshake, and every decision we make.
We act with honesty and transparency in every action, ensuring all dealings are ethical and truthful.
We uphold high standards of expertise, conduct, and service in all we do.
We earn and safeguard your confidence through consistent, reliable performance.
We remain fully dedicated to your needs and goals from start to finish.
We strive to deliver outstanding results and continuously improve our services.
We prioritize your best interests and tailor solutions to your unique needs.
We take full responsibility for our work and stand by the promises we make.
A duly registered company under the Securities and Exchange Commission (SEC), the Bureau of Internal Revenue (BIR), and the Department of Human Settlements and Urban Development (DHSUD).
SEC Certificate No.
CS201425722
TIN
453-004-831-000
HLURB No.
CVR-B-03/16-003
Leadership
Mr. Junfe S. Parcon
Founder & Licensed Real Estate Broker
Mr. Parcon began his career as a Licensed Mechanical Engineer before earning his license as a Real Estate Broker. Driven by a commitment to serve his clients well and protect their interests, he later pursued the study of Law as well. This combination of technical, real estate, and legal expertise gives our team a distinct advantage, allowing us to offer guidance that is well-rounded, legally sound, and genuinely reliable in every transaction.
Why Goodwill Realty
A few reasons buyers, sellers, and investors keep coming back.
